Will Collins: 2021 Operational Planning and Good Goal Setting

Posted on Dec 02, 2020

About Will

Will Collins is the VP of Operations at Drift, where he is responsible for building a centralized operations team in charge of enablement (Sales Ops, Marketing Ops, CS Ops, Product Ops), GTM systems, and data infrastructure. Will walks us through his process for 2021 planning, and considers what ‘the market’ looks like and what the ‘market's perception’ of his company looks like, with the end goal of moving from reactive reporting to proactive insight.

Will shares a deep dive into the Operational thought-leadership mindset of a hyper growth company, and also reveals his deep love of Bollywood and cultures.

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About the podcast

The RevAmp podcast derives from two words: Revenue + Amplification. This series has been produced specifically to give a voice to the sales and revenue operations professionals who have invaluable experiences to share. We have seen the scope for this role, as well as the recognition, expectations, and tools have rapidly changed over the last couple of years. The reality is that there are not enough high-quality resources for fellow professionals to use as a benchmark or learning curve. DealHub knows how important it is to be well resourced so we have put together this RevAmp podcast for your benefit.

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Topics: Process Building, Executive Alignment