Michelle Tuzman: The Right Time to Create an Account Based Selling Strategy

Posted on Jul 02, 2020


About Michelle

Michelle is a Senior Manager of Sales Operations and Enablement at Electric.

Michelle recognized the benefits of moving her Sales Operations process from a method that could be described as a ‘spray-and-pray’ - which brought immediate benefits of testing the market for relevant penetration points - to a strategic selling process that focuses on defining the target accounts, geographies, and verticals that enable her sales organization to bring new customers in a more efficient manner. This transition resulted in higher deal-value and shorter sales cycles.

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About the podcast

The RevAmp podcast derives from two words: Revenue + Amplification. This series has been produced specifically to give a voice to the sales and revenue operations professionals who have invaluable experiences to share. We have seen the scope for this role, as well as the recognition, expectations, and tools have rapidly changed over the last couple of years. The reality is that there are not enough high-quality resources for fellow professionals to use as a benchmark or learning curve. DealHub knows how important it is to be well resourced so we have put together this RevAmp podcast for your benefit.

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Topics: Process Building, KPIs, Technology