Anthony Enrico: The Advantage of Multivariable Revenue Modelling

Posted on Jul 30, 2020

About Anthony

Anthony is the VP of Worldwide Sales Operations at Emailage.

Anthony led the Sales Operations team at Emailage through a process that resulted in their acquisition by LexisNexis. Part of that success story was fueled by the implementation of a multi-variable revenue planning model that enabled the organization to better manage the influence of variables like sales rep attrition and ramp time to quota attainment. This new model led to revenue delivery that was 15% higher than the traditional sales rep capacity model (quota x headcount). Listen to the full podcast interview to hear Anthony's story.

You may not know this about Anthony but from a young age he has enjoyed both wrestling and MMA, and now puts that to good use while wrestling with data.

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About the podcast

The RevAmp podcast derives from two words: Revenue + Amplification. This series has been produced specifically to give a voice to the sales and revenue operations professionals who have invaluable experiences to share. We have seen the scope for this role, as well as the recognition, expectations, and tools have rapidly changed over the last couple of years. The reality is that there are not enough high-quality resources for fellow professionals to use as a benchmark or learning curve. DealHub knows how important it is to be well resourced so we have put together this RevAmp podcast for your benefit.

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Topics: Process Building, Executive Alignment